Allocera Intelligence – Client Portal

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The CDAI Engine analyzes your true campaign profitability — not what your ad dashboard shows, but your real margin after every cost layer: media spend, platform fees, broker payouts, refunds, chargebacks, and compliance costs. Each campaign receives one of 8 directives per analysis cycle. Act on PAUSE and QUARANTINE immediately. Review RENEGOTIATE, INVESTIGATE, and FLAG with your team. SCALE and HOLD campaigns are performing within target parameters.

SCALE

Margin ≥30%, no risk signals. Increase budget to 1.5x current spend to capture more profitable volume.

HOLD

Margin 18–30%, stable signals. Performance is acceptable. Maintain current budget and monitor weekly.

CUT

Margin below 10%, or spend with no revenue. Reduce or eliminate budget. Money is being lost.

PAUSE

Emergency stop. Fraud >20%, margin <-50%, or chargeback rate >15%. Stop all spend immediately.

QUARANTINE

High fraud detected — more than 8% of leads flagged. Pause the campaign and investigate the source.

RENEGOTIATE

Partner payouts exceed 40% of revenue. Your margins are being compressed. Renegotiate contract terms.

INVESTIGATE

Refund rate >12% or chargeback rate >4%. Lead quality is declining. Review the partner or traffic source.

FLAG

Data anomaly — CPL distortion >50% or unusual pattern detected. Human review required before action.

Engine StatusLoading...

Directive Safe—

Last Updated—

Active Campaigns—

Active Directives—campaigns under management

Campaigns to Scale—increase budget allocation

Campaigns to Cut—reduce or eliminate spend

Data Ingestion

Upload Campaign Data

Drop any CSV export from your ad platform. The engine auto-detects the source, maps your data, and ingests it for analysis. No formatting required.

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Drop CSV or click to browse

Google Ads · Meta · LinkedIn · Bing · CallRail · Ringba · and more

Supported Platforms

Google Ads Meta / Facebook Instagram LinkedIn Bing Ads CallRail Ringba Boberdoo GoHighLevel Stripe Google Analytics

Primary Output

Directive Sheet

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Proof Layer · 30-Day Recheck

Directive Outcomes

Total Directives Tracked — issued by the engine

Confirmed Outcomes — prediction matched 30-day result

Accuracy Rate — confirmed ÷ closed-window directives

Net Dollar Impact — profit change across all directives

Each directive is graded 30 days after it was issued. We compare the campaign's contribution margin in the 30 days before the directive against the 30 days after, and verify whether the outcome matched what the engine predicted. PENDING rows have not yet completed their 30-day window.

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Cost Visibility

CPL Distortion

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Margin Analysis

Contribution Margin %

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Campaign Performance

Average CM% by Campaign

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Full Breakdown

Contribution Margin Detail

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Vendor Intelligence

Partner Scorecard

Lead Quality Monitoring

Quality Decay Signal

Deadline Intelligence

Time-Adjusted Directives

Clinical & Enrollment Campaigns

Enrollment Dashboard

Data Reliability

Directive Confidence Scores

How confident is the engine in each directive? Scores reflect data completeness — cost history depth, lead volume, sales events, payout data, and refund data. LOW confidence means the directive is directionally correct but more data would sharpen it.

High Confidence—80–100 · reliable signal

Medium Confidence—50–79 · directional

Low Confidence—0–49 · more data needed

Capital Efficiency

Budget Re-Allocation Model

Budget recovered from CUT campaigns and the projected margin gain from reallocating it to SCALE campaigns. Based on the most recent directive cycle.

Recoverable / Month—from CUT campaigns

Projected CM Gain / Month—at 30% margin on recovered spend

Projected CM Gain / Year—annualized projection

Campaigns to Cut

Recommended Reallocation Targets

Client IntelligencePortal

Your Campaign Directive Sheet

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